Fashion & accessories

Shapermint

Keeping fit, function, and choice manageable at scale.

A high-volume shapewear destination where fit reassurance, product education, and merchandising have to work together.

12+ years · 389+ Shopify projects
Agency role
High-volume fashion storefront work
Platform
Shopify
Market
United States
Industry
Fashion & accessories
Shapermint homepage Shopify storefront capture
Shapermint / Shopify projectDesktop and mobile homepage · responsive auto-scroll
Editorial case studyShopify · United StatesScroll for the full story ↓

The customer and catalogue challenge at Shapermint.

Shapermint has a substantial product catalogue and customers with specific fit questions. Our focus was supporting a clear, education-led shopping experience within a high-volume ecommerce environment.

Responsibilities

High-volume fashion storefront work

The published scope is described in the contribution section below.

Technical scope

Shopify

Catalogue structure · Fit education · Responsive merchandising

Outcome evidence

Storefront captures

Archived views document the customer-facing presentation. Commercial metrics are not stated without client verification.

How Shapermint shaped the visual system.

Shapermint’s product presentation needs to explain fit across a substantial catalogue. Imagery helps customers recognise garment type and use, while supporting guidance gives a more practical basis for comparing styles that may initially appear similar.

Shapermint authentic brand campaign and product photography
Original brand imagery showing inclusive apparel, confident styling, and customer-led presentation.

From Shapermint requirements to Shopify components.

Vivek Codes prioritised product grouping, fit reassurance, and useful merchandising so customers can narrow the range quickly and understand why a particular style suits their needs.

Responsive storefront evidence for Shapermint.

Use the Shapermint captures to follow the narrowing of a large range into an individual fit decision. Product grouping provides an entry point; education and merchandising help explain the distinctions within that group.

Explore the live Shapermint store

What Vivek Codes did for Shapermint.

Catalogue structure

Organised collection experiences across product types, body areas, and intended outcomes.

Fit education

Clear guidance for sizing, compression, support, and product expectations.

Responsive merchandising

Layouts suited to dense product discovery on both mobile and desktop.

Where the Shapermint work concentrated.

A larger catalogue makes useful product grouping particularly important. The Shapermint record concentrates on fit reassurance and clear comparison, with information that helps a shopper distinguish between styles before choosing a size or moving into purchase.

  • Shapewear
  • Catalogue UX
  • Fit education
  • Responsive storefront
Fashion & accessories / United StatesShapermint

Keeping fit, function, and choice manageable at scale.

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