A store that looks finished but is hard to buy from.
We connect UX decisions to product discovery, merchandising, mobile behavior and the path to checkout.
One Shopify team for every stage of your growth.
Strategy, UX/UI design, theme development, custom apps, integrations, migrations, CRO, performance and ongoing Shopify support under one roof.
Every project is led by Vivek and supported by the specialists the work requires.
389+ Shopify projects
19,000+ hands-on hours
165 written reviews
12+ years in ecommerce
Some of the Famous Brands We Have Worked With
Built for ambitious commerce teams
One accountable partner, instead of five disconnected vendors.
When strategy, design, storefront code, apps and optimization are split across different teams, the customer experience is where the gaps show. Vivek Codes keeps the commercial goal and technical implementation connected.
Apps that solve one problem and create three more.
We audit the stack, choose the lightest responsible option, and build custom logic only when the business case supports it.
Growth held back by brittle theme code.
We create maintainable Shopify architecture that internal teams can operate without fearing every campaign update.
Complex requirements lost between specialists.
Vivek leads the solution from discovery through QA, with the right design and engineering support around the work.
Five connected capability groups
Everything your Shopify roadmap needs.
Start with one focused problem or bring the entire roadmap. Each engagement is scoped around the outcome, not a predetermined tool.
Turn commercial goals into a clear storefront plan.
Discovery, store audits, information architecture, UX/UI, redesigns and conversion planning.
Explore strategy & designBuild a fast, flexible experience that feels like the brand.
Custom themes, theme customization, sections, product builders, bundles, search and merchandising.
Explore storefront workExtend Shopify around more advanced operating models.
Plus migrations, B2B, Markets, checkout extensibility, Functions and customer account extensions.
Explore Shopify PlusConnect the systems that keep ecommerce moving.
Custom apps, public apps, APIs, subscriptions, POS, ERP, CRM, WMS and automation.
Explore app expertiseImprove what happens after the first launch.
CRO, speed, technical SEO, analytics, accessibility, retainers and emergency support.
Explore growth & support
Selected work
Real stores. Real constraints. Considered solutions.
These featured projects show the range of storefront, merchandising, subscription and operational challenges represented across 37 detailed case studies.
Taylor Stitch
Editorial merchandising, considered product detail and a restrained premium buying experience.
Bhumi
Ongoing Shopify development and maintenance across a growing ethical-lifestyle store.
Foxtale
High-energy merchandising and education for a fast-moving skincare catalogue.
Grind
Subscription-aware product discovery, replenishment and confident product comparison.
Carl Friedrik
Premium luggage and leather goods presented with clarity, restraint and detail.
Tropic
A content-rich beauty experience where product education and discovery work together.
Shopify Plus
Advanced commerce without unnecessary complexity.
For teams moving beyond a standard storefront, we design and develop around B2B, Markets, checkout extensibility, Functions, customer accounts, complex catalogs and connected operations.
Explore Shopify Plus
App expertise
Choose, connect or build the right capability.
We work from the business requirement outward: assess the app ecosystem, configure and integrate the best fit, or create custom logic when off-the-shelf tools cannot responsibly solve it.
Reviews & loyaltyImplementation, data flow and storefront UX
Email & SMSKlaviyo-connected storefront experiences
SubscriptionsRecharge and custom recurring workflows
OperationsERP, CRM, WMS, 3PL and automation
MerchandisingSearch, filters, bundles and configurators
AnalyticsTracking architecture and storefront events
Engagement models
The right commercial model for the work.
Clear scope, clear ownership and direct access to the person leading the solution.
Fixed-scope project
For a defined store build, migration, redesign, app, integration or optimization initiative.
Development hours
For evolving backlogs, investigation, ongoing improvements and access to senior Shopify support.
Monthly retainer
For brands that need a consistent delivery rhythm across storefront, operations and growth.
White-label delivery
For agencies that need dependable Shopify engineering behind their client relationships.
How we work
Senior attention from discovery through iteration.
A practical process that reduces ambiguity before code, keeps decisions visible during delivery, and makes the handover useful.
- 01
Discover
Goals, customers, systems, constraints and the real problem to solve.
- 02
Define
Scope, architecture, priorities, commercial model and success criteria.
- 03
Design
UX direction, interface states and operational workflows where required.
- 04
Develop
Maintainable Shopify implementation with clear ownership and updates.
- 05
Validate
Responsive QA, accessibility, performance and business-rule testing.
- 06
Improve
Launch support, measurement and the next highest-value iteration.
Founder-led delivery
Accountability stays close to the work.
Every project is led by Vivek and supported by the specialists required for strategy, design, storefront development, apps, integrations, QA and optimization.
That means the person shaping the solution remains involved in the technical decisions, quality checks and client communication.
Meet the Delivery Model
Genuine client feedback
What clients say after the work.
Only records with written client feedback are presented as testimonials. The complete archive separates written reviews from wider verified work history.
“Working with Vivek over the past several years has been one of the most seamless and reliable experiences we’ve had across our entire tech stack.”
“Professional, with good communication and exactly according to briefing, with very little feedback looping.”
“Communication was smooth throughout, always clear on timelines and proactive about flagging potential issues.”
“Creative, very responsive, timely, understood all of our feedback immediately, and needed absolutely no hand holding.”
“His work is always delivered to the highest standard, on time and at fair pricing.”
“He quickly diagnosed and resolved our issue with precision. Highly recommended!”
Common questions
Useful answers before we start.
Every engagement is different, but the operating principles stay consistent.
Can Vivek Codes handle strategy, design and development together?+
Yes. Vivek leads the Shopify solution and brings in the specialists required for strategy, UX/UI, development, integrations, QA and optimization. The team is shaped around the scope rather than padded with unnecessary roles.
Do you work with Shopify Plus and B2B requirements?+
Yes. Relevant work includes Shopify Plus storefronts, B2B and wholesale, checkout extensibility, Shopify Functions, Markets, subscriptions and connected operational workflows.
Can you improve an existing store rather than rebuild it?+
Yes. Many engagements begin with an audit, a conversion problem, a brittle theme, conflicting apps or an integration that needs to be repaired without disrupting the rest of the store.
Do you offer fixed-price, hourly and retainer work?+
Yes. Defined deliverables can be scoped as fixed-price projects. Evolving backlogs can use development hours, and ongoing roadmaps can use a monthly retainer.
Will we work directly with Vivek?+
Yes. Vivek leads discovery, solution direction and delivery communication. Supporting specialists are added only where the work genuinely requires them.
How do we start?+
Send the store URL, the problem or opportunity, the preferred engagement type, and any real deadline. A polished brief is not required.
Start a project
Tell us where growth is getting stuck.
Share the store, the challenge and the outcome you are trying to create. Vivek will review the details and reply directly.
- Strategy, design or build
- Apps, integrations or operations
- Migration, optimization or support