Fashion & accessories

Pepper

Reducing the guesswork in intimates shopping.

Fit-first intimates where sizing confidence, inclusive product presentation, and mobile shopping all matter.

12+ years · 389+ Shopify projects
Agency role
Fit-led fashion storefront development
Platform
Shopify
Market
United States
Industry
Fashion & accessories
Pepper homepage Shopify storefront capture
Pepper / Shopify projectDesktop and mobile homepage · responsive auto-scroll
Editorial case studyShopify · United StatesScroll for the full story ↓

The storefront brief behind Pepper.

Pepper is built around fit for smaller cup sizes, so confidence and clarity matter at every step. Vivek Codes focused on a storefront that supports that proposition through product presentation and sizing guidance.

Responsibilities

Fit-led fashion storefront development

The published scope is described in the contribution section below.

Technical scope

Shopify

Fit-first discovery · Sizing confidence · Mobile product UX

Outcome evidence

Storefront captures

Archived views document the customer-facing presentation. Commercial metrics are not stated without client verification.

A visual direction grounded in Pepper.

Pepper’s fit proposition for smaller cup sizes is central to its product presentation. Imagery shows the garments in context, while sizing guidance supplies the practical detail needed to connect the brand’s positioning with a personal choice.

Pepper authentic brand campaign and product photography
Original brand imagery

How the Pepper implementation came together.

Fit information stays close to the product decision, while collection structure and inclusive imagery help customers recognise what is right for them before they choose a size or style.

Pepper across desktop and mobile.

Read the Pepper captures as a fit-led journey, from recognising the product proposition to selecting a style and size. Collection structure and product imagery support discovery, but guidance near the decision remains essential context.

Explore the live Pepper store

What Vivek Codes did for Pepper.

Fit-first discovery

Clear routes through styles, coverage, fit considerations, and customer needs.

Sizing confidence

Accessible guidance and supporting product information near key decisions.

Mobile product UX

Responsive product presentation for a category where many customers browse and compare on mobile.

Priorities behind the Pepper build.

For Pepper, the category distinction is specific: fit for smaller cup sizes. The recorded work keeps that proposition close to sizing and product presentation instead of relying on general fashion merchandising to explain why the range is different.

  • Fit guidance
  • Inclusive merchandising
  • Product discovery
  • Mobile commerce
Fashion & accessories / United StatesPepper

Reducing the guesswork in intimates shopping.

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