Practical examples and project contextTest discovery with the questions customers actually ask.
The planning scenarios below are illustrative. The linked project provides separately documented storefront context, with its own published scope.
Example: an apparel collection
A shopper wants a navy jacket in a particular size and material. Before designing three filters, check whether the catalog uses consistent color names and whether the data can represent the intended size-selection behavior.
Test combinations with many matches, one match and no matches. Review how selected filters, product availability and clear-all controls appear on mobile, then assign responsibility for keeping new products consistently categorized.
Example: a technical product catalog
A customer searches by model number while product titles use a broader category name. Build a query sample containing exact identifiers, partial terms and common customer descriptions. Check the product attributes and supported search behavior before adding interface complexity.
For compatibility-sensitive purchases, explain what a match means and where the customer should confirm fit. A general search result should not imply verified compatibility without the required data and rules.
BestCovers: guided product discovery
The BestCovers project documents a vehicle-fit product journey and custom discovery logic for a complex catalog. It provides relevant context for organizing product selection around compatibility rather than expecting shoppers to know the final product title.
Review the published project scope when comparing the requirements of your own catalog.
Read the BestCovers project →
Prepare a useful search brief
Share frequent queries, no-result examples, catalog attributes, current tools and the decisions customers struggle with. Include representative products and who can correct the underlying data.
Agree query and filter acceptance checks, loading behavior and merchant handover. Review internal search separately from Google and Bing visibility: improving storefront discovery does not automatically make search-result or filtered URLs suitable for indexing.
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