Knix
Supporting confident product choice across a complex range.
Performance-led intimates with complex fit considerations, multiple product lines, and a genuinely inclusive customer journey.
12+ years · 389+ Shopify projects- Agency role
- Fit-led intimates storefront work
- Platform
- Shopify
- Market
- Canada
- Industry
- Fashion & accessories
Why the Knix storefront needed attention.
Knix spans intimates, activewear, swim, leakproof products, and multiple fit considerations. Our contribution focused on keeping that depth accessible through product discovery and responsive merchandising.
Fit-led intimates storefront work
The published scope is described in the contribution section below.
Shopify
Product discovery · Fit reassurance · Inclusive presentation
Storefront captures
Archived views document the customer-facing presentation. Commercial metrics are not stated without client verification.
Keeping the storefront recognizably Knix.
Knix’s catalogue spans several garment types and functions. Product imagery needs to communicate both style and intended use, with fit guidance helping explain differences that a standard collection thumbnail cannot show on its own.
Structuring the Shopify work for Knix.
The customer journey stays grounded in fit, function, and intended use. Collection and product layouts surface the right guidance without pushing important information into hard-to-find secondary pages.
How Knix carries across the viewport.
The Knix views connect broad category discovery with more specific fit and function questions. Compare the way a customer enters a range with the guidance available when choosing an individual product and size.
Desktop and mobile work, in context.
Each verified page capture moves slowly so clients can inspect the structure, content, and responsive detail.
Product discovery
Clear pathways through a large range of styles, functions, and customer needs.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Fit reassurance
Sizing and product guidance positioned close to selection and purchase decisions.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Inclusive presentation
Storefront treatments that support diverse customers and real product use cases.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Product discovery
Clear pathways through a large range of styles, functions, and customer needs.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Fit reassurance
Sizing and product guidance positioned close to selection and purchase decisions.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.What Vivek Codes did for Knix.
Product discovery
Clear pathways through a large range of styles, functions, and customer needs.
Fit reassurance
Sizing and product guidance positioned close to selection and purchase decisions.
Inclusive presentation
Storefront treatments that support diverse customers and real product use cases.
The customer-facing focus for Knix.
Intimates, activewear, swim and leakproof products do not all share the same selection criteria. The Knix record focuses on keeping that depth approachable, with function and fit informing discovery rather than leaving customers to infer differences from appearance alone.
- Intimates commerce
- Fit guidance
- Large catalogue
- Inclusive UX
Supporting confident product choice across a complex range.
Let’s talk about what you need.
If the Knix work resembles a challenge in your store, share the URL, the brief, and the constraint the current Shopify setup cannot solve.