Black+Blum
Bringing practical design details into the buying experience.
Reusable food and drink products, brought together through strong industrial design and practical everyday storytelling.
12+ years · 389+ Shopify projects- Agency role
- Product-led homeware storefront work
- Platform
- Shopify
- Market
- United Kingdom
- Industry
- Home & lifestyle
The customer and catalogue challenge at Black+Blum.
Black+Blum creates reusable food and drink products where materials, dimensions, and everyday use matter. Vivek Codes worked on product presentation that makes those practical details part of the brand story.
Product-led homeware storefront work
The published scope is described in the contribution section below.
Shopify
Product storytelling · Practical comparison · Collection merchandising
Storefront captures
Archived views document the customer-facing presentation. Commercial metrics are not stated without client verification.
How Black+Blum shaped the visual system.
Black+Blum’s food and drink products are designed to be used, carried and cleaned. Product photographs therefore work alongside material and dimension information: the appearance of a container is only one part of choosing it.
From Black+Blum requirements to Shopify components.
The storefront pairs strong industrial-design imagery with concise specifications and use cases, so customers can understand both how a product looks and how it fits into daily life.
Responsive storefront evidence for Black+Blum.
The Black+Blum examples connect everyday product scenes with the details needed to compare reusable containers and drinkware. Look at how the category view introduces the range before an individual product can explain its size and use.
Desktop and mobile work, in context.
Each verified page capture moves slowly so clients can inspect the structure, content, and responsive detail.
Practical comparison
Clear presentation for capacity, dimensions, variants, and related products.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Collection merchandising
Structured discovery across lunch boxes, bottles, storage, and accessories.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.What Vivek Codes did for Black+Blum.
Product storytelling
Layouts for design details, materials, features, and everyday use cases.
Practical comparison
Clear presentation for capacity, dimensions, variants, and related products.
Collection merchandising
Structured discovery across lunch boxes, bottles, storage, and accessories.
Where the Black+Blum work concentrated.
Capacity, construction and intended use can distinguish products that otherwise look similar in a grid. This project’s recorded emphasis on practical comparison reflects a customer choosing equipment for an everyday routine, rather than an image alone.
- Product design
- Specifications
- Homeware catalogue
- Responsive UX
Bringing practical design details into the buying experience.
Let’s talk about what you need.
If the Black+Blum work resembles a challenge in your store, share the URL, the brief, and the constraint the current Shopify setup cannot solve.