Rebecca Minkoff
Giving campaigns and a large catalogue one clear hierarchy.
A recognisable accessories brand with campaign-led storytelling, a substantial catalogue, and a distinctly fashion-first storefront.
12+ years · 389+ Shopify projects- Agency role
- Fashion and accessories storefront work
- Platform
- Shopify
- Market
- United States
- Industry
- Fashion & accessories
What Rebecca Minkoff needed from Shopify.
Rebecca Minkoff brings together handbags, accessories, apparel, seasonal stories, and new drops. Our focus was helping the storefront hold that volume without losing its fashion-first character.
Fashion and accessories storefront work
The published scope is described in the contribution section below.
Shopify
Campaign presentation · Large-catalogue UX · Responsive fashion commerce
Storefront captures
Archived views document the customer-facing presentation. Commercial metrics are not stated without client verification.
Product and brand cues from Rebecca Minkoff.
Rebecca Minkoff’s fashion imagery spans handbags, accessories and apparel. Seasonal storytelling introduces the collection, while product-led views help customers compare items within a range that changes through new drops and campaigns.
The delivery approach selected for Rebecca Minkoff.
Campaign content and product discovery work as a connected system: editorial moments create desire, then structured navigation and collection templates help customers move quickly into the catalogue.
The delivered Rebecca Minkoff customer experience.
Compare the editorial arrival points with category navigation in the Rebecca Minkoff captures. A broad fashion store needs to support someone browsing a seasonal story and someone going directly to a familiar product type.
Desktop and mobile work, in context.
Each verified page capture moves slowly so clients can inspect the structure, content, and responsive detail.
Campaign presentation
Flexible storefront moments for launches, collections, stories, and new arrivals.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Large-catalogue UX
Clear hierarchy across handbags, accessories, apparel, and seasonal collections.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Responsive fashion commerce
Image-led layouts that remain practical for browsing and buying on mobile.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.What Vivek Codes did for Rebecca Minkoff.
Campaign presentation
Flexible storefront moments for launches, collections, stories, and new arrivals.
Large-catalogue UX
Clear hierarchy across handbags, accessories, apparel, and seasonal collections.
Responsive fashion commerce
Image-led layouts that remain practical for browsing and buying on mobile.
The decisions that guided Rebecca Minkoff.
The catalogue breadth is the defining issue here: handbags, apparel and accessories create different discovery paths. Rebecca Minkoff’s recorded priorities connect those paths with campaign content so that the fashion identity and everyday shopping structure support one another.
- Fashion commerce
- Campaigns
- Large catalogue
- Responsive UX
Giving campaigns and a large catalogue one clear hierarchy.
Let’s talk about what you need.
If the Rebecca Minkoff work resembles a challenge in your store, share the URL, the brief, and the constraint the current Shopify setup cannot solve.