Doughp
Keeping the buying experience as direct as the brand voice.
Cookie dough with a playful brand personality, a direct buying journey, and product presentation that does not take itself too seriously.
12+ years · 389+ Shopify projects- Agency role
- Food and gifting storefront work
- Platform
- Shopify
- Market
- United States
- Industry
- Food & drink
The customer and catalogue challenge at Doughp.
Doughp combines edible cookie dough, gifting, bundles, and a playful personality. Our work focused on a product journey that keeps that energy while making the offer immediately understandable.
Food and gifting storefront work
The published scope is described in the contribution section below.
Shopify
Brand-led storefront · Bundles and gifting · Fast mobile path
Storefront captures
Archived views document the customer-facing presentation. Commercial metrics are not stated without client verification.
How Doughp shaped the visual system.
Doughp’s playful edible-cookie-dough imagery communicates flavour and personality. Product quantity and pack presentation add the practical layer, particularly when a customer is choosing between a personal purchase, a gift and a larger bundle.
From Doughp requirements to Shopify components.
Bold brand moments lead into simple product choices, clear quantities, and useful bundle presentation. The storefront stays playful, but the actions customers need are never treated like a joke.
Responsive storefront evidence for Doughp.
The Doughp examples show a food catalogue where the same range can serve different occasions. Read the product and bundle presentation together to understand how the store distinguishes flavours, quantities and gifting choices.
Desktop and mobile work, in context.
Each verified page capture moves slowly so clients can inspect the structure, content, and responsive detail.
Bundles and gifting
Clear product grouping for flavours, boxes, gifting occasions, and multi-item choices.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Fast mobile path
Responsive layouts that keep product decisions and calls to action simple.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Brand-led storefront
Visual merchandising and content patterns that match Doughp’s direct, playful tone.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.What Vivek Codes did for Doughp.
Brand-led storefront
Visual merchandising and content patterns that match Doughp’s direct, playful tone.
Bundles and gifting
Clear product grouping for flavours, boxes, gifting occasions, and multi-item choices.
Fast mobile path
Responsive layouts that keep product decisions and calls to action simple.
Where the Doughp work concentrated.
An expressive food brand should still make the contents of an order understandable. Doughp’s published priorities connect its playful identity with clear product choices and bundles, helping the page explain what is being bought as well as why it is appealing.
- Food commerce
- Gifting
- Bundles
- Mobile UX
Keeping the buying experience as direct as the brand voice.
Let’s talk about what you need.
If the Doughp work resembles a challenge in your store, share the URL, the brief, and the constraint the current Shopify setup cannot solve.