Wild
Explaining a different way to buy everyday personal care.
Refillable deodorant and personal care, with sustainability, starter sets, and repeat-order journeys central to the experience.
12+ years · 389+ Shopify projects- Agency role
- Refillable-product storefront development
- Platform
- Shopify
- Market
- United Kingdom
- Industry
- Beauty & personal care
The storefront brief behind Wild.
Wild’s model asks customers to understand cases, refills, fragrances, starter choices, and repeat orders. Vivek Codes worked on making that system feel intuitive while keeping the sustainability story visible.
Refillable-product storefront development
The published scope is described in the contribution section below.
Shopify
Starter journey · Replenishment clarity · Sustainability story
Storefront captures
Archived views document the customer-facing presentation. Commercial metrics are not stated without client verification.
A visual direction grounded in Wild.
Wild’s presentation needs to distinguish the reusable case from the refill product. Fragrance and starter choices add visual variety, while the product-system explanation helps customers understand how the parts relate before selecting an order.
How the Wild implementation came together.
The experience introduces the product in the same order a customer thinks about it: choose the format, understand how refills work, select a scent, and move forward with confidence.
Wild across desktop and mobile.
Use the Wild examples to trace the move from understanding the refill model to choosing a format and scent. First-time starter selection and repeat refill purchasing share a brand but require different amounts of explanation.
Desktop and mobile work, in context.
Each verified page capture moves slowly so clients can inspect the structure, content, and responsive detail.
Sustainability story
Brand content and product education that explain the reusable model without overloading the page.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Sustainability story
Brand content and product education that explain the reusable model without overloading the page.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.What Vivek Codes did for Wild.
Starter journey
Structured product paths for cases, refills, fragrances, and the first purchase.
Replenishment clarity
Clearer repeat-order and refill messaging throughout the storefront experience.
Sustainability story
Brand content and product education that explain the reusable model without overloading the page.
Priorities behind the Wild build.
The central commerce problem is understanding a system rather than choosing a single isolated item. Wild’s published record connects cases, refills and fragrances with repeat-order choices, keeping the sustainability story alongside practical product education.
- Refill commerce
- Starter sets
- Product education
- Repeat orders
Explaining a different way to buy everyday personal care.
Let’s talk about what you need.
If the Wild work resembles a challenge in your store, share the URL, the brief, and the constraint the current Shopify setup cannot solve.