Foxtale
Turning a bold skincare brand into a calm buying path.
A fast-moving skincare storefront built around routines, hero products, launches, and an unmistakably bold brand voice.
12+ years · 389+ Shopify projects- Agency role
- Skincare storefront development
- Platform
- Shopify
- Market
- India
- Industry
- Beauty & personal care
The storefront brief behind Foxtale.
Foxtale moves quickly across product launches, routines, ingredients, and campaign stories. Vivek Codes worked on the storefront experience so all that energy could stay recognisably Foxtale without making the shop difficult to navigate.
Skincare storefront development
The published scope is described in the contribution section below.
Shopify
Campaign merchandising · Skincare discovery · Mobile storefront
Storefront captures
Archived views document the customer-facing presentation. Commercial metrics are not stated without client verification.
Evidence note: No project-specific client quotation or verified before-state capture is published for Foxtale, so this case study infers no testimonial or performance claim.
A visual direction grounded in Foxtale.
Foxtale’s expressive skincare campaigns sit alongside ingredients, routines and product families. The visual work needs enough flexibility for new launches while retaining recognisable cues that help a shopper move between campaign content and the catalogue.
How the Foxtale implementation came together.
The visual language stays expressive, while the commerce layer is deliberately structured: clear product families, readable benefits, purposeful campaign blocks, and mobile interactions that do not compete for attention.
Foxtale across desktop and mobile.
Use the Foxtale views to follow a campaign-led arrival into product discovery. Product families and readable benefits provide a more practical layer beneath the visual energy, especially when several pieces of content compete for space on mobile.
Desktop and mobile work, in context.
Each verified page capture moves slowly so clients can inspect the structure, content, and responsive detail.
Campaign merchandising
Reusable content patterns for launches, hero products, routines, and promotional storytelling.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Skincare discovery
Collection and product experiences shaped around benefits, routines, and the questions customers ask before buying.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Mobile storefront
Responsive layouts and calls to action designed to remain clear on smaller screens.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.What Vivek Codes did for Foxtale.
Campaign merchandising
Reusable content patterns for launches, hero products, routines, and promotional storytelling.
Skincare discovery
Collection and product experiences shaped around benefits, routines, and the questions customers ask before buying.
Mobile storefront
Responsive layouts and calls to action designed to remain clear on smaller screens.
Priorities behind the Foxtale build.
A fast-moving skincare catalogue needs to support both a new launch and a customer returning for a familiar product. Foxtale’s record brings those tasks together through structured product families, campaign modules and a consistent responsive storefront.
- Beauty commerce
- Campaign sections
- Product education
- Mobile UX
Turning a bold skincare brand into a calm buying path.
Let’s talk about what you need.
If the Foxtale work resembles a challenge in your store, share the URL, the brief, and the constraint the current Shopify setup cannot solve.