SmartyPits
Making formula and fragrance choices feel straightforward.
Aluminium-free personal care with colourful product ranges, ingredient education, and a straightforward everyday buying journey.
12+ years · 389+ Shopify projects- Agency role
- Personal-care storefront work
- Platform
- Shopify
- Market
- United States
- Industry
- Beauty & personal care
Why the SmartyPits storefront needed attention.
SmartyPits combines aluminium-free deodorant, multiple formulas, and a colourful fragrance range. Our work focused on helping customers understand the differences and find a comfortable starting point.
Personal-care storefront work
The published scope is described in the contribution section below.
Shopify
Formula discovery · Ingredient education · Repeat-order UX
Storefront captures
Archived views document the customer-facing presentation. Commercial metrics are not stated without client verification.
Keeping the storefront recognizably SmartyPits.
SmartyPits’ colourful fragrance range makes scent a prominent discovery cue. Formula and ingredient information add a second layer of comparison, because choosing a deodorant involves more than recognising a preferred fragrance or package.
Structuring the Shopify work for SmartyPits.
The product journey brings formula, scent, ingredients, and use together in a clear order, with collection merchandising that supports both first-time choice and repeat purchase.
How SmartyPits carries across the viewport.
The SmartyPits record uses archived brand context where a current storefront capture is unavailable. Read the imagery alongside the documented formula, scent and replenishment priorities; it is a historical presentation, not a promise about the current live store.
Preserved honestly, without a fabricated live preview.
The original SmartyPits storefront is no longer publicly available. This case study keeps the verified brand context and contribution narrative without presenting a parked domain or an unrelated current page as project work.
Explore active beauty projectsWhat Vivek Codes did for SmartyPits.
Formula discovery
Clear paths through product types, sensitivities, scents, and customer preferences.
Ingredient education
Readable content for formula differences, ingredients, use, and everyday expectations.
Repeat-order UX
Straightforward product and collection patterns for an everyday replenishment category.
The customer-facing focus for SmartyPits.
Formula and fragrance create two different decisions within the SmartyPits range. The published record focuses on explaining their relationship for a first-time shopper while keeping a clear route for a customer returning to a familiar product.
- Personal care
- Formula comparison
- Ingredient content
- Repeat purchase
Making formula and fragrance choices feel straightforward.
Let’s talk about what you need.
If the SmartyPits work resembles a challenge in your store, share the URL, the brief, and the constraint the current Shopify setup cannot solve.