Ere Perez
Balancing shade, ingredient, and product discovery.
Botanical makeup and skincare with colour, ingredients, and straightforward collection discovery at the centre.
12+ years · 389+ Shopify projects- Agency role
- Botanical beauty storefront work
- Platform
- Shopify
- Market
- Australia
- Industry
- Beauty & personal care
Why the Ere Perez storefront needed attention.
Ere Perez brings botanical makeup and skincare into one catalogue. Vivek Codes focused on helping customers move confidently between colour-led products, ingredient information, and everyday routines.
Botanical beauty storefront work
The published scope is described in the contribution section below.
Shopify
Colour merchandising · Ingredient storytelling · Collection discovery
Storefront captures
Archived views document the customer-facing presentation. Commercial metrics are not stated without client verification.
Keeping the storefront recognizably Ere Perez.
Ere Perez brings colour cosmetics and botanical skincare into the same visual world. Shade presentation serves a different purpose from ingredient storytelling, so the imagery needs to distinguish colour choice from the wider product routine.
Structuring the Shopify work for Ere Perez.
The experience gives shade and visual merchandising room, while structured product detail keeps ingredients, use, and collection relationships easy to scan.
How Ere Perez carries across the viewport.
Compare colour-led browsing with the ingredient and usage information in the Ere Perez record. Makeup and skincare share a brand but create different evaluation tasks, making the relationship between collection and product detail particularly useful to examine.
Desktop and mobile work, in context.
Each verified page capture moves slowly so clients can inspect the structure, content, and responsive detail.
Ingredient storytelling
Clear content treatments for botanical ingredients, benefits, and product use.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Collection discovery
Straightforward paths across makeup, skincare, tools, and routines.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Colour merchandising
Product presentation that supports shades, finishes, and visual comparison.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.
Ingredient storytelling
Clear content treatments for botanical ingredients, benefits, and product use.
Captured from the current live storefront. The brand may have continued evolving the site since Vivek's engagement.What Vivek Codes did for Ere Perez.
Colour merchandising
Product presentation that supports shades, finishes, and visual comparison.
Ingredient storytelling
Clear content treatments for botanical ingredients, benefits, and product use.
Collection discovery
Straightforward paths across makeup, skincare, tools, and routines.
The customer-facing focus for Ere Perez.
A shopper choosing a makeup shade needs visual comparison; someone exploring skincare may start with ingredients or routine. The project’s documented emphasis keeps both paths available within one catalogue without treating their information needs as interchangeable.
- Botanical beauty
- Shade presentation
- Ingredients
- Collection UX
Balancing shade, ingredient, and product discovery.
Let’s talk about what you need.
If the Ere Perez work resembles a challenge in your store, share the URL, the brief, and the constraint the current Shopify setup cannot solve.